Blog
Notes from the stand
What actually happens at a trade fair, what a digital card really costs, and what the GDPR asks of you when a stranger leaves their details. Figures verified at source, with the date on the page.
2026-09-11
NFC card not working: the six things to check, in order
Nine times out of ten it is the antenna position, NFC switched off, or a phone older than the iPhone 7. Work through these in order and the seventh point is the one that makes the problem stop mattering.
2026-09-08
Following up after a trade fair: the window matters more than the wording
A good email in week three arrives after the person has forgotten which of forty stands you were. Send the first one while the conversation is still shared, and let the note you wrote at the stand decide what it says.
2026-09-04
Badge scanner alternatives: what a rented reader actually gives you
A scanner reads what the organiser encoded at registration, not what the visitor would have told you. It is billed per device per day and works in that one event. Knowing exactly what it returns is what makes the alternatives comparable.
2026-09-01
What the GDPR actually asks of you when you capture a lead
Four things: a purpose decided before the collection, a lawful basis, an answer within a month when the person asks, and a limit on repurposing. None of them is heavy at the scale of a fair, and all four are decided at the moment of capture.
2026-08-28
How to capture leads at a trade fair without renting a badge scanner
The visitor fills the form on their own phone, which removes both the rental and the retyping. What follows is the protocol that makes it work over three days: what to prepare, what to do at the stand, and what to do on the Monday.
2026-08-25
How much does an NFC business card really cost?
The chip costs a few cents and a blank tag sells for one to two euros. Everything above that pays for the service behind the card, which is where the difference between vendors runs from nothing to several thousand euros a year.