ISE (Integrated Systems Europe)

The audiovisual and systems integration show

ISE, short for Integrated Systems Europe, was first held in Geneva in 2004, with about a hundred exhibitors. It soon settled at the RAI in Amsterdam and grew there for fifteen years, before moving to Fira Barcelona Gran Via, where it has been held since 2022. It is run by a joint venture of AVIXA and CEDIA, the associations of the professional audiovisual and home technology industries.

ISE is where the industry shows displays and LED walls, audio, video conferencing, control systems, digital signage, lighting and smart buildings. Visitors are integrators, installers, consultants, distributors and end users from corporate, education, hospitality and live events. Most stands are built around demonstrations, which shapes how contacts are collected.

Planning your participation

ISE visitors often come with projects to equip, and the integrators among them work for end clients who will make the final decision. Ask the right questions in your form: is the visitor an integrator, a consultant, a distributor or an end user, what kind of project, and when. Those answers decide who follows up and how.

Barcelona is popular during the show and hotels fill up; the L9 Sud metro line connects the airport to the Fira, which helps with arrivals on the first morning. Prepare a QR poster for each demo area as well as for the counter, and give each person on the stand their own link.

On the floor

Demonstrations draw an audience that watches rather than talks. A large QR code on the demo screen itself, or next to it, lets visitors leave their details while they watch, and the salesperson keeps their hands on the demo. A visitor tablet at the entrance takes the details of people waiting for the next session.

For longer conversations, capture the contact in trade show mode with a note on the project: room types, quantities, the integrator involved and the timing. That note is what turns an interested visitor into a quotation.

After the show

Integrators and consultants need material they can pass on to their clients: data sheets, case studies, a quotation or a demo booking. Send it within the week, and attach the document to the campaign so the automatic follow-up carries it. Distributors and end users need different next steps, so sort them first.