Who you meet
Developers, institutional investors, banks, asset and property managers, and economic development agencies from cities and regions across Europe. It is a strictly professional event, built around meetings.
Real estate
EXPO REAL
EXPO REAL is the trade fair for property and investment held every October at Messe München. Over three days, developers, investors, financiers, cities and regions meet on the stands, many of them shared by a region or a group of companies.
Oct4–62027
Next edition
4 – 6 October 2027
Munich, Germany
Prepare lead capture for EXPO REAL
Free account · Your first two events are on us
Exhibiting as a team? See the Team offerPhoto: Anastasiya Dalenka / Unsplash
Source · checked on 26 October 2026
Next edition
4 – 6 October 2027
Venue
Munich, GermanyMesse München
Frequency
Every year · October
Organiser
Messe München
Official website
Dates come from the source shown and may change: confirm them on the official website before you book.
EXPO REAL in figures
42,000+
attendees
74
countries represented
76,000
m² of exhibition space
Figures for the 2026 edition, as published by the organiser. Source
What makes capturing contacts hard here
Shared stands. On a regional or national stand, several companies receive visitors side by side, and the contacts end up on whoever's notepad was closest. Three days of back-to-back meetings also make the evening debrief a memory exercise.
How to prepare
Give each company, or each person, on a shared stand their own link and QR code, so leads are attributed from the first minute. Use the end-of-day recap to see who captured what while the faces are still fresh.
The exhibitor’s guide to EXPO REAL
Europe's property and investment fair in Munich
EXPO REAL was first held in Munich in 1998, with about 150 exhibitors and some 2,500 visitors. Organised by Messe München, it has been held every October since, and has grown into the main real estate trade fair of the German-speaking market and one of the largest in Europe, alongside MIPIM. It covers the whole value chain: investment and financing, development, architecture and planning, consulting and services, as well as cities and regions looking for investors.
EXPO REAL is a fair of stands, unlike the more meeting-based MIPIM. Many companies share a stand: a city or a region often hosts its developers, banks and partners on one large space, and a single stand can bring together a dozen companies. Visitors are investors, developers, financiers, consultants and public officials, most of them with meetings already booked.
Planning your participation
Most meetings at EXPO REAL are scheduled in advance. Plan them weeks ahead, and agree inside the team, or among the companies sharing your stand, who meets whom. If you share a stand, decide before the show how the contacts will be split: each company, or each person, should have its own link and QR code to the campaign, so the leads are attributed from the first minute.
Munich in early October can be busy and hotels expensive, especially when the fair falls close to the end of Oktoberfest. Book early near the U2 metro line, which stops at the halls.
On the floor
The questions that sort a real estate lead are the same everywhere: asset class, region, ticket size or project stage, and the contact's role, investor, developer, lender, adviser or public body. Keep them to a few taps. Meetings follow each other quickly on a shared stand: photograph the card in trade show mode, add one line about the project, and complete the record in the evening.
The end-of-day recap is useful here: each company on the stand sees who it met that day, without waiting for the end of the fair.
After the show
As after MIPIM, a real estate follow-up opens a process. Within the week, send a short message that refers to the project or the portfolio you discussed, with the teaser, the brochure or the figures you promised. Investors, lenders and cities need different next steps, so sort them before sending.
Your countdown to EXPO REAL 2027
The dates that matter, worked back from the opening day.
- D-605 August
Shortlist who you want to meet
List the accounts and profiles you are going for. Your qualification questions follow from that list.
- D-304 September
Open your event campaign
One campaign for the show: its own register, your questions, your follow-up delay.
- D-1420 September
Print the QR poster
A5 for the counter, A4 for the wall, and NFC cards for the team if you use them.
- D-22 October
Brief the team
Each person gets their own link. Show them trade show mode and the visitor tablet.
- D-day4 October
Opening day
Every contact lands in one register, even when the hall Wi-Fi drops.
- D+37 October
The follow-up leaves
Your follow-up email goes out on its own, while the stand is still fresh in mind.
Three ways to capture contacts at EXPO REAL
They scan your card
A QR code on the stand or an NFC card in your hand: the contact fills in your form on their own phone, with your qualification questions.
Or you capture them
In trade show mode, photograph a business card or a badge, add a note and a temperature, and move on. It works with no signal.
Or they use the tablet
A visitor tablet on the counter takes the details of whoever is waiting while you are busy, and resets for the next person.
Exhibiting at EXPO REAL?
Set up your lead capture in minutes: a QR code for your stand, trade show mode on your phone, and the follow-up email ready to leave.
Getting there
U-Bahn line U2 stops at Messestadt West and Messestadt Ost, at the halls.
From Munich Airport, allow about 40 minutes by S-Bahn and U-Bahn, or take a taxi.
Questions
EXPO REAL 2027 is announced from 4 to 6 October 2027, in Munich, Germany. Dates come from the source shown and may change: confirm them on the official website before you book.
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